Scott Lennox Scott knows real estate. The chairman and CEO of John L. Scott Real Estate in Seattle—founded by his grandfather—has been in the business for half a century. But he doesn't want to miss the latest trends, and data gathered by the National Association of Realtors helps keep him abreast. "The major report I use is the home buyer and seller behavior research," he told CEO Update. "It's quite encompassing research of behavior patterns." Data like that—along with the latest economic information from NAR Chief Economist and Senior Vice President of Research Lawrence Yun—helps drive his loyalty and engagement with the group, he said. Scott is currently chair of… Read More